Why Use Video On Your Business Website?

I came across an article about YouTube that reveals some pretty incredible statistics on the impact of video, and it was astounding the impact that video has. Especially for people who want to grow their small and medium sized businesses, these statistics are worth a closer look.  Here’s just a few…

  1. 35 hours of video footage is uploaded to the site every MINUTE.
  2. Over 13 million hours of footage was uploaded in 2010.
  3. More video is uploaded every 60 days than the three major US television networks produced in 60 years.
  4. Each week, YouTube receives  the equivalent of 115,000 full-length feature films in uploads.

In the time it’s taken you to read this post, 35 hours of video have been put on the web.  What does that mean for you?  It’s essential for businesses to recognize that video communication is growing exponentially.  Videos provide another way of delivering your content, and as consumers begin to expect to see it on websites, those without it will get left behind.

Did you know that YouTube is the 2nd largest search engine on the Internet!

Research shows that when businesses use videos on their websites, customers who watch them stay on the site longer and, more importantly, are much more likely to make a purchase. A recent study showed that website visitors who viewed product videos on the Internet were 85% more likely to buy than visitors who didn’t view the videos.

Adding videos to your website can help you increase your ability to be found by search engines, so customers searching for your generic type of business can find you, specifically. If your website is lacking attention, consider the valuable benefits of web video marketing.

Suppose you are the proud owner of a massage therapy business and you were looking to promote your company.  Here is a new and exciting way that will make you stand out from the crowd.  Below is a stunning video, created by CDS Productions, promoting such services.

Are you using videos on your website? How do you use them?

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