If you are a business owner, identifying your ideal client may be fairly simple, but to others, this may not be quite so trouble-free. When I first started my business, trying to identify my ideal client was certainly no small task.
Once I learned how simple and straight forward this process really was, I was quite surprised. However, I did not come to this realization without seeking guidance from Michael Port, Small Business Marketing Coach and Author of Book Yourself Solid.
Sure it makes sense that we want to energize and inspire our clients, so that they trust and believe in our product, and or services. But did you know these qualities and characteristics in your ideal client should be as equally important to you and your business? I didn’t up until now…
When clients energize and inspire us, it reinforces why we are in business doing what we love to do in the first place. Working with clients that energize and inspire you increases your productivity and happiness, which allows you to do your best work. When you work with clients that zap the life right out of you, it may be the first step to realizing that they may not be your ideal client.
Here’s one of my favorite quotes from Book Yourself Solid. “When you work with clients you love, you’ll truly enjoy the work you’re doing; you’ll love every minute of it. And when you love every minute of the work you do, you’ll do your best work, which is essential to book yourself solid.”
As a business owner, there is always something to learn when it comes to selling and marketing your business; therefore, I wanted to share this fast, easy, and most reliable resource for getting more clients, to as many colleagues as possible.
More importantly, as a web video marketing specialist, I knew recommending Book Yourself Solid as a must read would significantly help my clients better understand how to deliver the right message they are seeking to convey to their target audience in their promotional marketing videos.
If you are the least bit uncomfortable with networking, marketing, or selling, this book is for you. Book Yourself Solid overflows with hands-on exercises. It provides you with everything you need to fill your business with ideal clients.
We all want a wonderful relationship with our clients, but it’s also important to know that not everyone is your ideal client. Book Yourself Solid not only emphasizes how important your relationship to your client is, but how it is important that your ideal client inspires, energizes, and believes in what you have to offer, so that it brings out the very best in you. This formula is what I call a WIN, WIN!!!
I’ll leave you with one of my favorite quotes from Michael Port on how to identify your ideal client.
“Imagine that a friend has invited you to accompany her to an invitation-only special event. You arrive and approach the door, surprised to find a red velvet rope stretched between two shiny brass poles. A nicely dressed man asks your name, checking his invitation list. Finding your name there, he flashes a wide grin and drops one end of the rope, allowing you to pass through and enter the party. You feel like a STAR!”
Do you have a red carpet policy?
Do you know who your ideal client is?
Do you know who’s on your VIP list?
Now I’d like to hear from you! Can you share with us ways in which you’ve identified your ideal client?